12 Experts Predict What The Most Successful Marketers Will Do In 2018

12 Experts Predict What The Most Successful Marketers Will Do In 2018 What will the most successful marketers do in 2018? It’s a simple question. And I wanted the answers from some of my super smart friends in the marketing industry to help my  team at be as successful as possible in 2018. My thought here was to use these predictions as potential future project ideas: Which of these predictions offer the biggest 10x growth opportunities? Are there things we’re already doing that we may need to improve or double down on? How may we optimize our strategy + processes to capitalize on new opportunities? Learning from others’ success is often a great way to become successful yourself. So†¦ †¦in the same breath†¦ I knew you  would likely learn a lot from these 2018 marketing predictions, too. I also thought you’d enjoy learning from my *informal* marketing mentors. What Are The Most Successful Marketers Doing? Download the 2018 State of Marketing Strategy Report to learn the strongest predictors of success with goals, strategy, process, and more. When you do, you’ll learn the benchmarks that set successful marketing teams apart from the rest. So get it now! Alright, though†¦ let’s hear what our experts predict for marketing success in 2018, shall we? ;) Adapt Quickly†¦ Agile #FTW Julia McCoy, CEO Of Express Writers, Instructor At contentstrategycourses.com Adapt.  This is the keyword to successful marketing in 2018. As we end 2017, we've seen incredibly major  changes happen to leading social platforms. Facebook Stories merging with Instagram Stories. Snapchat planning on a redesign after confirmation less people are using their platform. Twitter doubling their allowed character and word count per tweet. LinkedIn featuring trends that look very similar to Twitter trends. The demand for video, especially Facebook live streaming, will continue to grow. Along with adapting to (and knowing the trends), it's also vitally important to know what your users want. For example, in today's noisy social platform world where Facebook autoplays videos, some users seek the basics of beautiful imagery and a well-written story- and mute all videos. Don't overlook what your people want. It could be the basics. So, adapt with them in mind, at all times. With these keys in mind, you're in for a successful, exciting ride with your marketing in 2018. Julia McCoy is the founder of Express Writers, serial content marketer, and best-selling author. Don't overlook what your people want.Optimize Old Content To Increase Your Results With Less Effort Andy Crestodina, Co-Founder And Strategic Director Of Orbit Media Studios Update old content. The most successful marketers will go back and find big value in that deep well of past articles. Older articles often have authority and links. They'd benefit from a rewrite and better relevance. Older articles often convert a good percentage of visitors into subscribers. They'd benefit from a new stream of traffic. Older articles are often easy to rewrite. They're faster to update than writing a new piece. The pros have already figured this out. In fact most marketers have. According to some recent research, 55% of bloggers update old content. They do it for better rankings and more traffic in less time. Maybe you don't need 1000 articles. Maybe you need 100 great articles. Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 38-person web design company in Chicago. Did you know 55% of bloggers update old content?Embrace New + Repurpose Old + Measure Everything Gini Dietrich, CEO of Arment Dietrich And Founder And Author Of Spin Sucks In 2018, the most successful marketers will do three things (I know you asked for only one, but I'm cheating!): Begin to adopt artificial intelligence, chatbots, and/or virtual reality. Optimize their work by repurposing content. Consistently measure their work and tweak and improve as they go. Though many successful marketers have already adopted some of the new technologies, 2018 brings an opportunity to enhance the work they're already doing–and do more. For number two, it's always astounding to me how many marketers (most) don't repurpose any content. They create something once and let it live in a silo. The most successful marketers do not do that. For everything you publish, there should be at least five ancillary pieces you can create. Optimize the heck out of your creations. And then measure your work. Because I am a communications pro, I focus on PR metrics, but the things I push my team, our clients, and our community on are metrics every successful marketer uses. Study them, learn them, implement them. You will be considered a successful marketer by 2019 if you do. Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at the PR and marketing blog, Spin Sucks, is co-author of Marketing In the Round, and is co-host of Inside PR, a weekly podcast about communications and social media. Your winning content formula: Embrace New + Repurpose Old + Measure Everything.Spend 80% Of Your Time Scaling, 20% Testing Sujan Patel, Co-Founder Of WebProfits Your approach to marketing shouldn't change in 2018. It should always be 70-80% focusing on scaling and optimizing proven channels and 20-30% on testing new channels. New technologies have made AR mainstream on mobile devices, and new media such as voice search on Amazon Echo, Google Home, and Siri are going to make 2018 an interesting year. With the saturation and increasing competition for internet business, there’s one area where companies can’t afford not  to spend on in 2018: Branding. Your brand/voice and the customers’ perspective of you will play a larger part of the purchase decision. Sujan Patel is a data-driven marketer and entrepreneur. He is a high energy individual fueled by his passion to help people and solve problems. Sujan is the co-founder of WebProfits US, a growth marketing agency software companies, Narrow.io   Mailshake, tools to help marketers build their Twitter following and scale content marketing efforts. Spend 80% of your time scaling, 20% testing.Very Purposefully Stand Out From The Competition Ian Cleary,  CoFounder of OutreachPlus and Founder of RazorSocial Focus more on strategic content and invest more time in content promotion. Content marketing is very competitive, so to stand out, you need to build more strategic assets. These are not 500-word blog posts. They could be surveys that take you weeks to build, a useful software utility for your audience, a whole series of video content, a guide that contains better information than anything available on the internet, etc. When you produce these assets, you then need to invest time in outreach. That's building relationships in the short term to help with strategic content promotion in the long term. Ian Cleary is a CoFounder of OutreachPlus and the Founder of RazorSocial. He works with clients all around the world on with marketing consultancy and training programs focused primarily on content marketing and relationship building (e.g. influencer programs). Focus more on strategic content and invest more time in content promotion.Personalize Experiences With Marketing Automation Barry Feldman, Founder/Owner Of Feldman Creative I see great marketers separating themselves from the pack by gathering and using customer intelligence. It's become widely understood customers want more personalized experiences. The marketers able to nurture the brand/buyer relationship with personalized interactions and experiences that cater to an individual's needs will win more customers and be better equipped to keep them and create brand advocates. Of course, the process of building intelligent profiles of your customers can be handled in a variety of ways. I consult with ShortStack  and their platform provides a great example. Their interactive content- contests, quizzes, and such- encourages prospects to not only engage, but to reveal their wants and needs. And now, there's a marketing automation element to the platform enabling the marketer to follow-up with more personalized communications. It's just one example, but it's a good one. Ask yourself, how can you learn more about your prospects and use the intelligence in your marketing? Barry Feldman, founder of Feldman Creative, is a prolific writer with 25 years of experience bringing his clients' online presence to the next level through copywriting and content marketing creation and consulting. He writes and educates clients on online marketing on The Point  and on many other sites across the web. How can you learn more about your prospects and use the intelligence in your marketing?Listen + Analyze + Plan + Personalize Joei Chan, Content Marketing Manager At Mention In 2018, the most successful marketers will be listening to, working with, and leveraging customers from acquisition to retention. The best marketers will be those who succeed in extracting and analyzing granular customer data and behavior to create personalized and targeted campaigns. This doesn't just mean surveying customers, but actually having a process to incorporating the feedback and making the customer's voice the starting point of your strategy. The feedback can be collected through NPS, CSAT, social media monitoring, behavioral analytics, chatbots, or with AI, etc. In the past customer feedback was usually an afterthought or 'just for reference.' In 2018, every marketing decision you take should be based on customer feedback or data. "We've listened to our customers, this is what's frustrating them, this is what they want, and this is what we're gonna do." Joei Chan  is the Content Marketing Manager at Mention  where she leads marketing campaigns and partnerships for demand generation. Four things successful marketers will do in 2018: Listen + Analyze + Plan + PersonalizeUse Behavioral Data To Tailor Content To The Customer Lifecycle Kim Courvoisier, Director Of Content Marketing And Social Media At Campaign Monitor 2017 has been a heck of a year on all fronts, and marketers need to fasten their seatbelts because 2018 is coming in hot! If 2017 was the year that as marketers we fought for and gained access to data (which many of us did!), then 2018 will be the year that we will use that data in unique ways to power massively relevant campaigns to our prospects and customers. It’s no longer enough to talk the talk about the right message to the right person at the right time. 2018’s most successful marketers must OWN the customer lifecycle and own it like they never have before. The marketing funnel is no longer a linear path to conversion and it won’t be enough to simply cherry pick a few pivotal touchpoints and expect to get results. To be a truly successful marketer in 2018 and beyond, marketers must use behavioral data and personalization to deliver on consumers expectations for messaging and offers that apply uniquely to them. One size fits no one in 2018 and marketers wi ll finally get a command on their data and begin to use it in incredible ways. See more email marketing and automation predictions for 2018 in Campaign Monitor’s 2018 Email Marketing Predictions. The future of email is lit! Kim Courvoisier is a seasoned digital marketing leader specializing in B2B and B2C content marketing, social media, email marketing, customer lifecycle marketing, and SEO. She builds and leads the inbound content strategy to drive lead generation and boost organic traffic, among much more, at Campaign Monitor. 2018’s most successful marketers must OWN the customer lifecycle and own it like they never have...Less â€Å"Marketing†, More Listening Adam Hutchinson, Head Of Marketing At Socedo It's time to strip out the jargon (or worse, sales speak) from our marketing messages, and we need to put human conversations front and center. With buyers bombarded by ads, emails, and cold calls, response rates continue to decline, but marketers are seeing drastic improvements by engaging in existing, meaningful conversations and talking to their audience as people, not just customers. For example, taking a look at some of the most successful B2B social media campaigns from 2017, we can see some common trends: highlighting actual people, leveraging relationships, and using simple, relatable language and imagery. Social is a great place to start, but this needs to be true across tactics, whether it's telling compelling stories in email campaigns or writing content that speaks to personal interests and concerns. It all starts with listening to the right conversations in the first place, and the most successful marketers will turn to social listening tools, intent data providers, and content analytics platforms to understand what the people in their audience care about most. Adam Hutchinson is the Head of Marketing at Socedo. Socedo helps B2B marketers discover, engage, and convert leads using real-time behavioral social data. It's time to strip out the jargon (or worse, sales speak) from our marketing messages.Sometimes, You Have To Pay To Play Chris Von Wilpert, Chief Content Sumo At Sumo Group If I channel the fortune-telling energy from Noah and answer related to content, I would say: â€Å"The most successful marketers in 2018 will use paid to promote their organic. There are so many great content creators out there today, the biggest shift will come from marketers who can master the skill of promoting their content profitably with paid traffic. The rest will die on the content pile of death.† Chris Von Wilpert is the Chief Content Sumo at Sumo Group  where he’s growing the Sumo.com blog from 100k/mo to 500k/mo unique website visitors. The most successful marketers in 2018 will use paid to promote their organic.Stand Out With Competition-Free Content Garrett Moon, CEO And Co-Founder Of , Author Of The 10x Marketing Formula The most successful marketers will create competition-free content that stands out. Content marketing isn’t living up to the hype. Instead of delivering upon its promises of extreme growth, we’ve plunged into the â€Å"trough of disillusionment.† Instead of creating â€Å"copycat† content- which is essentially copying and pasting examples from others- you need to embrace the 10x Marketing Formula. So what’s that? You need to ditch playing follow the leader and start thinking like scrappy startups. It’s results or die. And startups know this better than anyone. Instead of doing what’s safe and comfortable, startups embrace risk and innovation. They reward it. The 10x Marketing Formula is about finding the paths no one else has taken to differentiate yourself and ultimately grow your results 10 times over. The 10x Marketing Formula is about finding the paths no one else has taken to differentiate...4 Key Takeaways From Your 2018 Marketing Predictions First, let’s recap some of the broader 2018 marketing trends from these predictions†¦ ...in 2018, successful marketers will: Be agile, embrace new, and test:  There will (obviously) be new marketing trends that emerge in 2018. Instead of pushing all of your resources into these fads, test them, then embrace what works. Paying to promote your content may be part of this- as marketing enters the trough of disillusionment, your strategy needs to pivot. Scale what you know already works:  Just because new stuff will inevitably come doesn’t mean you should embrace it right away. What you’re already doing is likely already working†¦ so how can you scale it  to get even bigger results? This ties into optimizing old content  and repurposing it. Listen to their  audience, and measure their efforts:  To seriously understand what works while embracing the new (and continue doing what you know already works), you need to listen to your prospects and measure the return on existing marketing projects. This is huge. Successful marketers are 242% more likely to report conducting audience research  at least once per quarter. Personalize content across the customer life cycle:  It’s impossible to plan the funnel experience at a macro level. That said, every click, view, and action indicates a personal level of interest. Based upon that data, you can customize the experiences for specific people who are getting to know your business to strategically lead them closer to that point of purchase.The four things successful marketers will do in 2018 are ...^^^ If you remember the beginning of this article, I asked for this advice so I could use it at †¦ So†¦ What Is Planning For 2018? Well, I wouldn’t plan it if I didn’t predict it to be successful†¦ right? ;) So very soon, you’ll see the demand generation team here at (listed as prioritized): Personalize the content you receive based on your activity:  We’re already working on enhancing your experience with this blog and well beyond. Some of that includes testing new things, covering even more topics like change management, integrated marketing communications, pitching ideas to your team and boss, and a whole lot more. So look forward to it! Continue scaling what we know you love:  We’ll continue analyzing blog post success  and repeating home runs we know you’ll love. Part of that includes our historical optimization process where we update older content to seriously help you solve your biggest marketing challenges. In addition, I see more guides  in our future, more course  releases, and more webinars. Test new:  We have a couple more ideas for freemium tools that will complement the headline analyzer  and social message optimizer. *Insert shriek of excitement here.* An advanced marketing academy is on our radar. And†¦ of course†¦ we’ll publish that book we started  writing in 2017 that I predicted would happen  about a year ago (lol). And, of course, we’ll listen to you every step of the way. ;)

3 Tips for Writing a Stellar Why Boston University Essay

3 Tips for Writing a Stellar Why Boston University Essay SAT / ACT Prep Online Guides and Tips If you’re applying to Boston University, you’ll need to respond to the Why Boston University essay prompt as part of your application. The Why BU essay is a required element of your application and a great way to show the BU admissions committee why Boston University is the right fit for you and vice versa. In this article, we’ll break down the Why Boston University essay prompt, give you ideas for what to talk about, and offer tips for writing an essay that will wow the admissions committee. The Why Boston University Essay Prompt The Why BU essay prompt is short and simple: What about being a student at Boston University most excites you? (250 words) See? Easy! In your Why BU essay, you have 250 words to show the admissions committee why you love Boston University and why you are a great fit for the school. While 250 words is enough space to express yourself clearly, you’ll want to be concise and clear in your messaging to communicate effectively and garner a strong reaction from your essay readers. What Is the Purpose of the Why BU Essay? Many schools require a â€Å"Why this school† essay. Why? Because colleges want to see that you really want to attend their school. Students who love their school are more likely to be active and happy students and later, active and happy alumni. Your essay should show the admissions committee that you really love Boston University, which will make them feel more confident that you’ll be a great addition to the campus. If your essay is generic or nonspecific to Boston University, the admissions committee will worry that you’re not invested in attending. They may even think that you don’t care about getting into Boston University, which could cause them to pass over your application in favor of another student’s who really wants to attend. Basically, Boston University wants to make sure you know and value what they offer, and they also want to assess how you’ll take advantage of the many opportunities on BU’s campus to further your academic and professional career. What Should I Write About in My Why BU Essay? So what should you write about in your Why BU essay? You should identify concrete reasons why BU is your dream school. Here are three ideas for topics. #1: A Specific Course or Professor You'd Like to Study With One of the ways to demonstrate your excitement for attending BU is by highlighting a specific course you’d like to take or professor you’d like to study with. Universities don’t share their course schedule or their professors, so the offerings at BU are unique to BU. If you highlight a specific class, it shows why you’re interested in taking advantage of BU’s academics. You should have a concrete reason for wanting to take this class or study with this professor. Tie your interest to your long-term professional goals so that the admissions committee sees how attending BU will help you invest in your future. If you go the professor route, make sure you highlight why this professor is so special to you. Is he or she a leader in his field? Have they done interesting research lately? Are they known for teaching in a unique way? Whatever the reason, make sure it’s strong - you don’t want to feel like you’re inventing something. #2: An Interaction You Had With a Current or Former Student Talking about BU with a current or former student shows your passion for the university and highlights that you’ve taken the initiative to learn more. Students are able to speak to the vibe on campus, as well as why Boston University is a great place to spend four years. Name-dropping a current or former student will show that you really believe Boston University is the right school for you. When you’re recounting your conversation, remember that your reasons don’t have to be particularly highbrow or impressive. You can talk about how you were excited to learn about the intramural kickball teams, for instance. Just pick specific reasons that your conversation resonated with you. #3: A Program You’re Excited About Participating In Boston University has a number of unique programs, including their Honors College, Film/Television department, and Engineering programs. If you want to participate in a specific program, you can talk about that in this essay. Be sure to highlight specific features of the program that are important to you, whether that’s getting to do experiential learning in the Honors College or taking part in BU’s television channel. Whatever the program, make sure you highlight a few specific features and explain why they’re important. Tips for Writing an Amazing Why Boston University Essay You want your Why Boston University essay to be as strong as possible. Here are some tips to make that happen. #1: Be Authentic The point of a college essay is for the admissions committee to have the chance to get to know you beyond your test scores, grades, and honors. Your admissions essays are your opportunity to make yourself come alive for the essay readers and to present yourself as a fully fleshed out person. You should, then, make sure that the person you’re presenting in your college essays is yourself. Don’t try to emulate what you think the committee wants to hear or try to act like someone you’re not. If you lie or exaggerate, your essay will come across as insincere, which will diminish its effectiveness. Stick to telling real stories about the person you really are, not who you thinkBU wants you to be. #2: Be BU-Specific Nothing about your Why BU essay should be generic or impersonal. The more specific you can be when answering this prompt, the better. Don’t say Boston University has great academics, caring professors, and an interesting student body. The admissions offers don’t need you to tell them that. Similarly, don't talk about why you want to go to school in Boston. There are hundreds of colleges in Boston - you need to highlight why this specific school is the right one for you. Everything you write about in your Why Boston University essay should be specific to Boston University - from the names of the professors and the courses to the feeling you had while visiting the campus. The more authentic you are, the more your passion for BU will stand out. Do your research, so you’re able to give specifics. #3: Submit Your Best Work Your Boston University essay should be edited and proofread, free of spelling and grammar errors. Make sure to run your essays through a spelling and grammar check before you submit. It’s a good idea to have someone else read your â€Å"Why Boston University† essay, too. You can seek a second opinion on your work from a parent, teacher, or friend. Ask them whether your work represents you as a student and person. Have them check and make sure you haven’t missed any small writing errors. Having a second opinion will help your work be the best it possibly can be. In Summary The Why Boston University essay is your place to demonstrate your passion for BU and why you hope to attend. You should include: Specific examples of why BU is the right school for you Authentic statements about your interest in BU You should not include: Examples that can apply to any university, not just BU Anything that indicates you’re not that interested in attending BU What’s Next? Need help mastering the other essays for Boston University? We have an article that breaks down all of the essays you need to apply for BU. Haven’t started your Common Application yet? No problem! We’ve got you covered with tips and tricks to make your application stand out from the crowd. Are you worried about standardized tests and their role in your college application? Read this article to find out when these tests might not matter for you.Also take a look at this list of colleges that don't require SAT scores. Want to write the perfect college application essay? Get professional help from PrepScholar. Your dedicated PrepScholar Admissions counselor will craft your perfect college essay, from the ground up. We'll learn your background and interests, brainstorm essay topics, and walk you through the essay drafting process, step-by-step. At the end, you'll have a unique essay that you'll proudly submit to your top choice colleges. Don't leave your college application to chance. Find out more about PrepScholar Admissions now:

Ethical Challenges realted to Leadership roles in Organizations Essay

Ethical Challenges realted to Leadership roles in Organizations - Essay Example brings confidence that the goods and services the customers have bought have not been made at the expense of workers in the global supply chains enjoying their rights (Bohlman, 1993). A good ethical decision favoring fair pricing would make international trade work better for the whole people in the world, especially the disadvantaged. Such case demands the people in leadership to promote fair pricing because it will address the issue of trade injustices and discrimination against the consumers (Steers, 2010). There is less involvement of the most governments in regulating fair pricing in the markets. It is because most countries have weak law enforcement aimed at protecting customers, hostile environment to trade unions, and few people are members of unions that fight for fair pricing. However, most governments promote fair pricing. It is legal in most countries for retailers to charge high prices because it will pay the workers a wage they can afford to live on. On the contrary, it is unethical to charge these high prices because most consumers find it as bullying (Steers,

Rent Car in Uk Essay Example | Topics and Well Written Essays - 2500 words

Rent Car in Uk - Essay Example s description alongside clarifications on goals, financial and marketing strategies, opportunities, challenges and projected targets form the main sections of the business plan. The UK is a commercial and social hub not only for Europe but for the global community as well. Transport services for the numerous visitors into the country therefore form an important part of the support industries for the status of the country on the global slot. In light of the ever-increasing demand for transport services for persons visiting the country against constrained capital investment in the motor industry, a rare business opportunity lurks behind this industry. Fun-Rove UK is a business targeting the opportunity provided by the momentous opportunity that the status of the UK offers to commuter service industry, for both leisure and commercial business targets. As a matter of location strategy, the City of London is undoubtedly the most competitive cities on the consideration of its status as the capital city of the UK. Numerous economic commuter service opportunities emerge from socioeconomic and political activities hosted by the London City for the UK and for various international organizations. In this view, Fun-Rove UK will set its base in the City of London, which acts as a connection centre for various clients also visiting various destinations in the UK. The car rental business in the City of London has increased over the years as the City grows to accommodate more visitors either as leisure tourists or as business tourists. Most of the clients visiting London prefer to hire the car and a driver to accompany them during the entire duration of the contract, which is considered by Fun-Rove UK. London is among the biggest cities in Europe with numbers expected to hit the nine million mark by 2020, which illustrates an extraordinary flow of human traffic in and out of the City. This population requires important transportation services to relocate from one Borough to the

Ethical Dilemma paper-second moral language Essay

Ethical Dilemma paper-second moral language - Essay Example odel of the Second Moral Language, in which he has described the ethical dilemma and moral conflict arising in man’s mind as an outcome of his moral values and ethical principles. I also had to undergo the same situation during my studies at university. I also had to undergo such a precarious situation last year at university, which could be stated as the ethical dilemma, where there was serious conflict in respect of taking a bold decision on the basis of moral duties. I was the student of English Literature, and loved Milton’s Paradise Lost and the moral lessons it conveyed. Besides, I had studied theology including Judaism, Christianity and Islam, and the noble characters of the holy personalities i.e. Noah, Abraham, Ishmael, Isaac, Jacob, Moses, Aaron, David, Solomon, Zachariah, John, Christ, Muhammad, Ali, Hassan and Hussein (peace and blessings of Almighty God be upon them all). In the same way, I got acquaintance with ancient and modern western philosophers including Seven Sages, Thales, Socrates, Descartes, Machiavelli, Kant, Hegel, Nietzsche, Karl Marx, Rousseau, Voltaire, Hobbes and others, all of which always preached morality, impartiality, forgiveness, charity and goodness of heart and mind. Hence, truth, justic e, fair play and politeness were the principles that developed my personality, which I tried to apply in my everyday life at university. But it was not the case in real practical life. On the other hand, fairness and morality used to be taken as synonymous to foolishness and perhaps ignorance too in this world of bitter realities. Due to my politeness, intelligence and impartiality, my class-mates elected me as their class-representative and spokesman during the first year at university. It was really a token of regard as well as the gesture of goodwill and their unflinching trust in my person. I decided to run the affairs of the whole class as well as the department and staff, with complete consensus and co-operation without

The Neoclassical Axioms Placed On Individual Preferences Economics Essay

The Neoclassical Axioms Placed On Individual Preferences Economics Essay Critical Analysis of the Neo Classical consumption theories of Marshallian Utility analysis and Hicksian Indifference analysis. In place of the concept of utility by Alfred Marshall, the indifference curve technique has introduced the term preferences; instead of the cardinal number system, which is said to measure the strength of a consumers desire, the indifference curve substituted ordinal number system of first, second, third etc., to indicate the consumers scale of preferences. The concept of marginal utility has been replaced by the marginal rate of substitution. And against the Marshallian proportionality rule to describe the consumers equilibrium, indifference curve technique has advanced the equality between the marginal rate of substitution and the price ratio. Unrealistic The Marshallian assumption of cardinal measurement of utility is very restrictive. It demands too much from the human mind. Utility is a mental phenomenon and the precision in the measurement of utility assumed by Marshall is unrealistic. It is criticised that new theory of indifference analysis only jumps from the frying pan of the difficulty of measuring utility into the fire of the unreality of assuming consumers complete knowledge of all his scales of preferences or indifference map. The indifference curve technique envisages a consumer who thinks of innumerable possible combinations of goods and his relative preferences for them. Absurd Indifference curves include even the most ridiculous combinations which may be far removed from a consumers habitual combinations. For example, while it may be perfectly sensible to compare whether three pairs of shoes and six shirts would give him as much satisfaction as two pairs of shoes and seven shirts Introspective Both the approaches of Marshallian Utility analysis and indiffence curve technique are based on the psychological or introspective method. The law of diminishing marginal utility, which is psychological in nature lies at the bottom of law of demand. Indifference curve too is based on introspection. This technique is criticised as introspective and hence Samuelson introduced behaviourist method of devising demand theory. Relation of Transitivity objected Armstrong has criticised the relation of transitivity involved in indifference curve technique. According to him, the consumers indifference arises from his inability to perceive the difference between alternative combinations of goods. This is due to the fact that the difference is too slight to be noticed. If that is true, the relation of indifference become non-trasitive. This knocks the bottom out of the whole system of indifference curve analysis. Limited empirical Nature In Hicks-Allen theory, indifference curves are based on hypothetical experimentation. They are based on imaginary indifference curves, although attempts have been made recently to derive them experimentally. The theory of Revealed Preference is associated with the name of Paul Samuelson and the theory is called the behaviourist ordinal utility theory. Instead of the unrealistic assumptions that the consumers operate with a complete and consistent scales of preferences set out in the form of indifference curves, most economists now prefer to analyse situations in which their hypothesis can be tested. Both Marshallian utility analysis and Allen-Hicksian indifference curve technique apply the introspective method or the subjective method. But Samuelsons revealed preference theory makes use of hypotheses which are observable and testable. There is thus a shift from the psychological to behaviouristic explanation of consumer behaviour. According to the revealed preference theory, the consumer is supposed to reveal the nature of his preferences. He shows the goods he would prefer to purchase in a given situation even though he may not be able co to show his scale of preferences on an indifference map. Thus, in a theory of revealed preference, it is unnecessary to assume that the consumers can describe their preferences on indifference map. This is the most important merit of the revealed theory. Also, as Sir Johns Hicks observes, revealed preference theory lends itself to use by econometricians. Axioms of Revealed Preferences Rationality It is assumed that the consumer is rational or ideal. That is, the consumer seeks to maximise his satisfaction from the resources he has. He will choose a combination of goods which he seems most satisfying.i.e., which he prefers the most. In one set of market conditions, he selects one combination and his choices will be different under different market situations. Consistency It is also assumed that the consumers choices are consistent. The choices of actual consumers may not be consistent but those of the ideal or rational consumer may be supposed to be consistent. This consistency implies means, for instance, that if a particular combination of goods P is better than Q combination and Q is better than R, then P must also be assumed to better than R. Transitivity Transitivity ensures that there should be no such circular relationship. That is if P is better than Q and Q is better than R, then R will never better than P or Q will never better than P. Positive Income Elasticity of Demand Another very important assumption underlying revealed preference theory is that the income-elasticity of demand of the consumer must always be positive. That is, if his income increases, his demand for the commodity must also increase; it should not remain the same (i.e., zero elasticity) and it should not also decrease (i.e., negative elasticity) as it happens in the case of inferior goods. Strong Ordering A distinguishing feature of Samuelsons revealed preference theory is that of Strong Ordering. In a strong ordering, each item in a consumers scheme of purchases is assigned a definite place or number and at each number there is only one item so that the consumer definitely reveals his preferences. For instance, a consumer reveals his preference when he is observed to choose, say Q combination of goods in preference to all others and he rejects the rest, In other words, choice reveals preference by choosing one combination and rejecting others, the consumer has shown his definite preference. As indifference advocates in Weak Ordering there may be some items which cannot be arranged in order or preference, so that the consumer is unable to indicate which items he prefers to which. As the combinations of goods on the same indifference curve are concerned because they represent the same level of satisfaction. Since they are equally satisfactory, the consumer can not reveal his preference. The conventional indifference curve is an illustration of weak ordering because all points on the same indifference curve are equally prefereed to represent a non-ordered group. The assumption under lying the indifference curve technique, viz., that a consumer is capable of ordering all conveivable alternatives indicated by several points on the indifference curve, appeared obviously to be unrealistic. Samuelson, therefore, rules out the possibility of weak ordering. By revealing the preference, the behaviour of the consumer is reflected. That is how the revealed preference theory derives a demand theorem from the actual observed behaviour of the consumer. The axiom of strong ordering provides the necessary operational link between observed choice behaviour and the behaviourists welfare conclusions. Thus, the relation of indifference is rejected on operational grounds. Demand Theorem By revealed preference hypothesis, Samuelson has tried to demonstrate inverse relationship between price and the amount demanded by assuming income elasticity of demand to be positive. Samuelson state the demand theorem under the title Fundamental Theorem of Consumption Theory as any good (simple or composite) that is known always to increase in demand when income alone rises must definitely shrink in demand when its proce alone rises. In this proposition, income elasticity of demand has been assumed to be positive. This theorem can be illustrated by the following diagram. In this diagram consumers income in terms of good X is shown by OB and in terms of good Y by OA. If he spends his entire income on these two goods X and Y, AB is the price line. It is assumed that the consumer choose the combination represented by Q on the price line AB as giving him the maximum satisfaction. If the price of X rises, then the new price line will be AC by contracting the demand of X from OB to OC. In this situation, Q which put the consumer in equilibrium before, becomes now beyond his reach. In order to achieve the same combination of Q, consumer is compensated with an extra income to overcome the higher price resistance and new Price line DE parallel to AC but passing through Q is drawn. CE amount money is needed to attain this new price line and this extra money is called as Over Compensation Effect by Samuelson. Since Q combination becomes available, he will not choose any combination lower than Q (i.e., QE part of DE) If he selects Q, it means that he selects the same amount the goods X and Y as before. If he chooses any combination above Q on QD portion of DE, it means that he selects less amount of good X and more amount of good Y. This shows the substitution effect of the price rise. Merits of Revealed Preference Theory There is no doubt that it is an improvement on the Marshallian utility analysis and Hicks-Allen indifference curve technique. It is behaviouristic and draws the demand theorem from the actually observed behaviour of the consumer. On the other hand, both Marshallian Utility analysis and the Hicks-Allen indifference curve techniques are introspective and give psychological explanation of consumer theory. The revealed preference theory studies not an ideal or imaginary consumer and hence, it is more scientific and realistic. Behaviourism has the great advantage of treating the things based on observation and it will never be wrong. Revealed Preference analysis steers clear if tge dubious assumptions upon which the earlier theories were based. Both Marshallian Utility analysis and indifference technique were based on the utility maximisation principle which is more restrictive and difficult to be realised. On the other hand, Revealed Preference theory steers clear of the utility maximisation principle and uses instead the consistency principle to derive the demand theorem. Consistency axiom is less restrictive and more realistic. Indifference analysis is based on the assumption of continuity while Revealed Preference theory does not assume continuity. Indifference curve is continous in the sense that it depicts all conveivable combinations some of which may be so unrealistic as to be ridiculous. That is why Prof. Samuelson gave up the assumption of continuity. Although price line is drawn continuously, yet no continuity is actually involved because the theory is based on the actually observed choice of the consumer from among such combinations as are actually available in the given price-income situation. Conclusion `1` With all the flaws in the revealed preference theory, it is to be admitted that this theory is superior to other demand theories in that it applies a scientific and behaviouristic method to consumers demand. By waving out the assumption of continuity and utility maximisation, the consumer theory put forward by Samuelson has become less restrictive and his enunciation of the preference hypothesis makes a valuable contribution.

Batayang Konseptwal

Element Arrangement The elements show a periodic recurrence of chemical and physical properties when they are arranged in order of increasing atomic number. Elements in the same vertical column are known as groups and the horizontal rows of elements are called periods. All elements in a specific group have equivalent outermost, or valence electron, configurations which accounts for the similarity in the number and type of chemical bonds these elements form. In moving from element to element across a period or down a group, chemical and physical properties change gradually. Most of the elements are metals that chemically tend to lose electrons and form positive ions. The relatively few nonmetals appear in the upper right-hand section of the chart except for hydrogen. The nonmetals have a tendency to react chemically with metals and gain electrons to form negative ions. Nonmetals often bond to each other by forming covalent bonds. Alkali Metals: Highly reactive elements that combine with many nonmetals to form ionic solids (salts). They also form compounds with oxygen that dissolve in water to create solutions that are strongly basic (alkaline). Alkaline Earth Metals: Very reactive elements that form ionic compounds with nonmetals. Many of their oxygen compounds are found in deposits in the ground. Transition Metals: Generally less reactive than the alkali and alkaline earth metals, these elements vary in physical and chemical properties. Many form important alloys with one another and other metals. Several of the transition elements can form more than one positive ion. For example, iron can form more than one compound with a given nonmetal since it exists as two different ions, Fe 2+ and Fe 3+. Lanthanides: Series of transition elements between lanthanum (La) and hafnium (Hf). These elements are found together in nature and they are similar chemically. Actinides: Series of transition elements between actinium (Ac) and rutherfordium (Rf). Many can be prepared in minute quantities only. They tend to form insoluble compounds. Noble Gases: Elements exhibit limited chemical reactivity though the heavier noble gases show degrees of reactivity. These elements have generally complete electron shells. Halogens: Reactive elements that form compounds known as halides. Several halogens including chlorine, fluorine and iodine, have important applications in everyday life. Other Metals: Also referred to as post transition metals. Aluminum is the most abundant metal on earth. Lead, tin and mercury have industrial uses. Other Nonmetals: Includes chemically reactive elements important for life on the planet, such as carbon, oxygen, nitrogen and phosphorous. Photography is the art, science and practice of creating durable images by recording light or other electromagnetic radiation, either electronically by means of an image sensor or chemically by means of a light-sensitive material such as photographic film. [ The camera is the image-forming device, and photographic film or a silicon electronic image sensor is the sensing medium. The respective recording medium can be the film itself, or a digital electronic or magnetic memory. [4] Photographers control the camera and lens to â€Å"expose† the light recording material (such as film) to the required amount of light to form a â€Å"latent image† (on film) or â€Å"raw file† (in digital cameras) which, after appropriate processing, is converted to a usable image. Digital cameras use an electronic image sensor based on light-sensitive electronics such as charge-coupled device (CCD) or complementary metal-oxide-semiconductor (CMOS) technology. The resulting digital image is stored electronically, but can be reproduced on paper or film.

Rhetorical Modes

Associate Program Material Appendix C Rhetorical Modes Matrix Rhetorical modes are methods for effectively communicating through language and writing. Complete the following chart to identify the purpose and structure of the various rhetorical modes used in academic writing. Provide at least 2 tips for writing each type of rhetorical device. |Rhetorical Mode |Purpose – Explain when or why |Structure – Explain what organizational |Provide 2 tips for writing in | | |each rhetorical mode is used. method works best with each rhetorical mode. |each rhetorical mode. | |Narration |The purpose of a narration is |Narrations are usually best told in |First ask yourself if you want | | |to tell stories. Narrations can |chronological order. Chronological order is |to write about fiction or | | |be factual or fictional, either |the order in which events are told from |non-fiction. | | |way, they should engage the |beginning to end. Start with a strong | | |readers emotionally. | |in troduction to hook your | | | | |readers. | | |An illustration clearly |The structure that works best with an |First decide on an interesting | |Illustration |demonstrates and supports a |illustration is by order of importance. Order|topic. | |point through the use of |of importance is the organizational method |Gather evidence that works in | | |evidence. |that arranges ideas by order of importance. |conjunction with your subject | | | | |and also engages the audience. | | | | | | Description |The purpose of description in |Descriptive essays are best told by spatial |Choose a subject that you wish | | |writing is to make sure the |order. Spatial order is the arrangement of |to describe, such as a person, | | |readers are fully in tune with |ideas based on physical characteristics or |place, or event. | | |the words on the page. appearance. |Fill every part of your essay | | | | |with full vivid sensory | | | | |details, which include alll of | | | | |the five senses. |Classificati on |The purpose of classification is|Classification essays are organized by its |Choose a topic you know a lot | | |to break down wide ranging |subcategories. It begins with an introduction|about. The more you know about | | |subjects into smaller, more |that introduces the broader topic and then |a topic the easier it will be | | |specific and manageable parts. |the thesis should include how and why the |to break down into groups. | | |topic is divided into subcategories and why. |Make sure you break down each | | | | |topic into three different | | | | |ways, it will help you to think| | | | |more originally . |Process |The purpose of process analysis |A process analysis essay is usually organized|You want to choose a topic that| |analysis |is to explain how something |by chronological order. The steps of the |is interesting, complex, and | | |works and how to do something. |process are told by the order in which they |can be conveyed in a series of | | | |occur. |steps. | | | |Ch oose a process that you know | | | | |well enough to describe the | | | | |finer details in each step of | | | | |the process. |Definition |The purpose of a definition |A definition essay is organized by opening |Choose a word or phrase complex| | |essay is to define a topic in a |with a general description of the term you |enough to write about at length| | |detailed and informative manner. |are defining. Then, you use your definition |or of personal revelance to be | | | |of the term as your thesis. You should also |considered engaging and | | | |use details and examples for the body, and |interesting. | | | |then tie in all the elements of the term and |The context of the term affects| | | |reinforce your thesis to conclude your essay. |the meaning and the definition. | | | | | | | | | | |Compare and |The purpose of a compare and |Compare and contrast essays can be organized |The thesis should clearly | |contrast |contrast essay is to analyze two|by the subjects themselves, first one then |convey why the subjects are | | |subjects that either compares or|the other, or by their individual points, |being compared or contrasted | | |contrasts them or does both. |which discusses each subject in regards to |and what will be learned from | | | |each point. |it. | | | | |Use phrase of comparison or | | | | |contrast to let readers know | | | |how the subjects are being | | | | |analyzed. | |Cause and |Cause and effect essays |There are two key ways that cause and effect |Choose an ev ent that has an | |effect |determine how various events |essays are organized. The first way is by |interesting cause and effect | | |are related. |beginning with the cause and then the effect |relationship, and introduce it | | | |or vice versa, you can begin with the effect |in an engaging way. | | | |and then the cause. Clearly explain and support the| | | | |causes and effects you discuss | | | | |with a wide range of evidence. | |Persuasion |The purpose of persuasion is to |A persuasion essay is made up of five |A thesis that clearly conveys | | |motivate, convince or sway |features. The first feature is the |the opinion of the writer in | | |readers to a certain point of |introduction and thesis. The second feature |clear, consise terms makes for | | |view or opinion. |is opposing and qualifying ideas. a better argument than one that| | | |The third feature is strong evidence in |is vague. | | | |support of the claim. |Be careful of the use of I in | | | |The fourth feature is the style and tone of |your writing, because it can | | | |the language you are using. Lastly, is a |make you seem overly biased and| | | |compelling conclusion. |it takes away from the topic at| | | | |hand. |

Fainting Goat Facts

Fainting Goat Facts The fainting goat is a breed of domestic goat (Capra aegagrus hircus) that stiffens when startled. Although the goat may fall over and appear to faint, it remains fully conscious in a state of myotonia. Since it doesnt actually faint, the animal is properly known as the myotonic goat. Fainting goats have a hereditary disorder called myotonia congenita. Although the goat freezes when panicked, it suffers no harm and leads a normal, healthy life. Fast Facts: Fainting Goat Scientific Name: Capra aegagrus hircusCommon Names: Fainting goat, myotonic goat, falling goat, Tennessee goat, stiff-legged goatBasic Animal Group: MammalSize: 17-25 inches tallWeight: 60-174 poundsLifespan: 15-18 yearsDiet: HerbivoreHabitat: Originally from Tennessee, USAPopulation: 10,000Conservation Status: Not Evaluated Description Fainting goats are a breed of small meat goats (heavily muscled). A typical adult ranges from 17 to 25 inches tall and weighs between 60 and 174 pounds. The breed has distinctive prominent eyes set in high sockets. While the most common fainting goat coat color is black and white, the breed occurs in most color combinations. Either long or short hair is possible, but there is no angora strain of fainting goat. Fainting goats come in a variety of colors and coat lengths. passion4nature / Getty Images Why Fainting Goats Faint All fainting goats have an inherited muscle condition called myotonia congenita or Thomsens disease. The disorder is caused by a missense mutation of the CLCN1 gene that reduces chloride ion conductance in the chloride channels of muscle fibers. When the animal is startled its muscles tense up and dont immediately relax, causing the goat to fall down. Specifically, startling the goat causes its eyes and ears to send an electrical signal to the brain initiating the fight or flight response. When the response is initiated, the brain determines whether to stay or flee and the voluntary muscles momentarily tense. In myotonic goats, the balance between positively charged sodium ions and negatively charged chloride ions is out of balance, so muscles have enough sodium to relax, but not enough chloride. It can take 5 to 20 seconds for the ion balance to resolve and the muscles to relax. The severity of the condition varies according to individual, age, water availability, and taurine supplementation. Younger goats stiffen and fall more often than older goats, in part because mature individuals have adapted to the condition and are less easily startled. Based on understanding of myotonia congenita in humans, its known that the condition is painless and has no effect on the individuals muscle tone, consciousness, or life expectancy. Young kids are more susceptible to fainting than older adults. Redleg / Wikimedia Commons Habitat and Distribution Fainting goats were brought to Marshall County, Tennessee, in the 1880s. Today, they are kept throughout the world, although they remain most numerous in the United States. Diet and Behavior Like other goats, fainting goats are herbivores that feed on vines, shrubs, trees, and some broad leaf plants. While goats taste most objects to gain information about them, they dont actually eat everything. Nightshade plants and moldy feed may be deadly to fainting goats. Like other goats, this breed is naturally inquisitive. They are intelligent and can solve simple puzzles. Goat are social animals, but they will form herds with animals of other species, such as sheep, and can form close bonds with humans. Reproduction and Offspring Goats reach sexual maturity between the ages of 3 and 15 months, ideally when they have reached 70% of their adult weight. Females (does) come into estrus every 21 days and indicate willingness to mate by vigorous tail wagging. Males (bucks) curl their upper lips (flehmen response) and urinate on their forelegs and face to increase their odor. Gestation lasts around 150 days, usually resulting in twin births. Does start milk production when they give birth or kid. Domestic goats typically live 15 to 18 years. Conservation Status Because fainting goats are domestic, the IUCN has not evaluated the breed to assign a conservation status. However, the Livestock Conservancy lists it as threatened. According to the International Fainting Goat Association, there are around 10,000 fainting goats in the world. Fainting Goats and Humans Because of their rarity, fainting goats typically arent raised for meat. The animals are usually kept as pets or show animals. Fainting goats are easier to care for than most other breeds because they are smaller, have a friendly disposition, and dont jump fences over 1.6 feet (0.5 meters) high. Sources Beck, C. L., Fahlke, C., George, A. L. Molecular basis for decreased muscle chloride conductance in the myotonic goat. Proceedings of the National Academy of Sciences, 93(20), 11248-11252, 1996. doi:10.1073/pnas.93.20.11248Bryant, S. H. Myotonia in the Goat. University of Cincinnati College of Medicine, 1979.Conte Camerino, D.; Bryant, S.H.; Mambrini, M.; Franconi, F.; Giotti, A. The action of taurine on muscle fibers of normal and congenitally myotonic goats. Pharmacological Research. 22: 93–94, 1990. doi:10.1016/1043-6618(90)90824-wHegyeli, A., Szent-Gyorgyi, A. Water and Myotonia in Goats. Science, 133(3457), 1961. doi:10.1126/science.133.3457.1011Lorenz, Michael D.; Coates, Joan R.; Kent, Marc. Handbook of Veterinary Neurology (5th ed.). St. Louis, Missouri: Elsevier/Saunders, 2011. ISBN 978-1-4377-0651-2.

The Watering Can Business Plan Essay

The Watering Can Business Plan Essay The Watering Can Business Plan Essay The Watering Can Brie’s boutique providing fresh flowers for all occasions Legal Structure The set legal structure for this business is an unincorporated sole trader. The business would be classified as a small business as there would be between 5 to 19 employees. The advantages of this legal structure are: complete control as an owner, low cost of entry, no partner disputes, less government regulation, No tax on profits only personal income. Disadvantages for this legal structure are: Unlimited liability, End of business ends when owner dies, Difficulty in operation when owner is sick, Diversity in range of task that are needed to be performed by one person, Finances can be difficult. Secondary tertiary industry quinary Vision The watering can hopes to become a local florist shop supplying and known for the best quality fresh flowers for all occasions. I hope to not only supply to locals that come to the shop but perhaps perform deliveries therefore catering for all events like valentine’s day gifts or funerals. The hope of expansions to other local suburbs to increase the market in which a florist attacks. It’ll portray the flowers locally available to the public and be all from local suppliers keeping it within Australia. Business goals The business goals for â€Å"the watering can† can be divided into three sections; Social, Personal and financial. Social goals Community Service: The business wishes to bond itself tightly with the local community, by buying product from local suppliers and having involvement with local churches, schools and markets. This can be done through supplying them with product at discounted rates or donating product at events to show support. Provision of Employment: ‘The Watering can’ shall provide job interviews and employment for those in the local community. Specialist jobs such as deliveries of flowers must have a or special requests have a driver’s license, and in the case of taking special request or organising bouquets must be trained by owners or senior staff. Personal goals Strategic Goals: The targets which senior management need to deal with include: Growth and Expansion of the business to other areas located around the main store in the centre, increasing profitability and providing opportunities for both employees and employers. (7-10 years) Steady cash flow that is highly profitable and ensures all debt is paid off. (5-7 years from establishment) Business Reputation of social responsibility and environmental sustainability. This needs to be developed early to develop an establishes client base. (1-5 years from establishment) Tactical Goals: Objectives handled by middle management include: Satisfied employees and a safe working environment with a positive vibe enticing both customers and employees to love and enjoy the store. Costs- work out costs of products and pricing to make profit and invest profit in possible expansion options. Wages- provide employees with above award wages. Use environmental products to help develop reputation of business. Operational Goals: Determined by front line management: these focus on the short term issues. Customer Satisfaction – workers need to be customer orientated as a competitive advantage of the business is the level of satisfaction customers gain through the cellular production method, making each order different and specific to customer taste. Employee Satisfaction – this comes down to the owner and or HR to make sure that employees stay happy and safe in their working place as they deal with the customers in store and they need to achieve customer satisfaction which can mean going out of the way to make a customer happy so the owner must do the same for their workers i.e monetary and non-monetary benefits. WH&S, Preservation of the workplace: negating damage to ‘The Watering Can’ Financial goals Profit: A business needs profit to survive in the business world, thus its essential and key to the success of a business. ‘The watering

Personal Computers Essay Example | Topics and Well Written Essays - 1000 words

Personal Computers - Essay Example From the time we wake up in the morning, until the time we go to bed, computers direct and assist our life. Personal computers today come in various forms – there are the desktops, the laptops, and the palmtops and if that was not enough, even cell phones can be used as personal computers. A computer in every home has changed the way people communicate. People wake up by the alarm that rings from the cell phones and even before they are out of bed, they check the emails on the cell phone itself. In Japan, people describe the cell phone as an extension of themselves (Faiola, 2004). Fifty-five percent of the population in Japan has signed up for internet access from their cellular phones. On the way to work, they answer all their emails. Cell phone is now a way of life, as they link it to their home-office PC, download music, use it to access information, read newspaper and even read novels. They use it to watch the TV programs, navigate the streets with the built-in GPS system, scan bar-coded information, get e-coupons for discounts on food and entertainment, and pay bills. They use it at school too by emailing the questions to the professors in the classroom. The professors answer them orally. The Japanese are so skilled at writing emails on cell phones, that they find it simpler than using computer keyboards. Computer technology is used in everyday lesson plans at the Highland Middle School (Horace). A SMART board, or a dry-erase board, when teamed with the projector becomes a touch-screen computer monitor that the whole class can see. The operator’s fingers act as the mouse and as soon as the board is touched, signal is sent back to the computer. This way they can browse the internet, make interactive presentations, and write on the screen. At The Pennsylvania State University, emails have replaced letters, telephone calls and memorandum as the preferred means of communication (Auguston, 2002). Learning occurs in classrooms, labs, libraries, residence

Training Plan Assignment Example | Topics and Well Written Essays - 1500 words

Training Plan - Assignment Example The document acts as a guideline that describes license, permit and registration granted to a merchandise store. Given that Sport Check is a leading retailer of sports products, the content of the information in the document outlines the details of the project. Therefore, employees should be guided by the business start up Alberta Guide. The document offers steps involved in establishing a business in the merchandise store. Also, it assists employees in navigating through the state programs and services stipulated in sporting products. Getting an overview of the industry is also part of the knowledge of the merchandise store that employees must be conversant with in sporting stores. The overview outlines the types of operation involved in sporting stores such as Sport Check. New employees can learn the nature of the operation of the stores, franchise, location and design of Sport Check in Canada. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦(Canada Business Network, n.d. ) The employees must have adequate knowledge about the prices of products available in the merchandise stores. The shop has diverse products such as converse chuck Taylor, Speedo Graduated Compression, Nike Remora Swim Goggle that are sold at $64.99, $15.99 and $7.99 respectively. These products are among the few products that exist in the