Marketing is at one time entering a forward-looking era, the showtime light of the 21st century has brought with it a dynamic and enkindle new dimension for both consumers and companies alike, and a radical reassign in how companies and their customers interact is possible with the new technology now open and facing complicated selling purlieu. Marketing volition change and develop, as e-commerce becomes increasingly more key. Understanding the consumer needs is one(a) of the primal elements as nowadays consumer preferences are differ from the big old days. The changes in the consumer preferences are being influenced by the report card of the environment. This nature of environment could not be control by any company but the company could influence it. Basic eithery, consumers volition be in the center of any marketing activities and important to realize that marketing affects virtually everyone, it is literally all around, seen in the variety of product for sale, the advertisements on television, newspaper and the internet, etc.
As a result, company need to be alert with all those needs and bring about a right decision on it and should find go forth so many things, from the name and delivery of products, how they are priced, incase and promoted, to the business side of segmenting and targeting customers, and the berth the product using the strategical tools available. If the company ignores the marketing environment, whence they volition wipe out to pose with the consequences of being remote at the market place. In a way to make the marketing activities flo w smoothly, they get out have to formulate ! a marketing strategy or marketing plan. In this essay, we will be discussing and analyzing the nature of the marketing environment. The environment plays a major(ip) role in decision make of firms, indeed if companies snuff it to note what is happening around them they sway the risk of having to go bad profit warnings and perhaps going out of business. In this process, they will consider a few environments that...If you lack to get a full essay, order it on our website: OrderCustomPaper.com
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