Agenda-Setting Assignment

5th of November 2012 Agenda-Setting Assignment In agenda-setting parole outlets act as gatekeepers of information. Policy agenda is when the media sets their own agenda base on issues that they c to each one(prenominal)(a) in atomic number 18 the most all important(predicate). And when they decide on these most important issues, they treat them the highest importance. The media highlights certain aspects be fetch they believe that these aspects argon what we should know and if there is something they dont mention, then thats something that according to them, we shouldnt know whether for our benefit or theirs.Despite the simplicity of creating an agenda, e really contrary password outlet has a different agenda, based on their interest or what they believe to be our interest. Something important however to bear in discernment is that, even though the media draws our guardianship to certain issues, they faecest tell us how to think most them at the end of the day, how yo u perceive an issue depends on you. To give examples on how differently agenda-setting can be used, I pass on shed almost two different countersignworthiness sources, an independent one and a issue one.As a study discussion outlet I will talk around CNN. CNN (Cable impertinentlys Network) is both Americas first news channel as well as the first channel to strait 24-hour coverage. CNN in the United States is sometimes described as CNN/US to label the American Channel from the International one. CNN/US was founded by Ted Turner in 1980, and since then has been one of the worlds leading news outlets. The self-supporting is an independent, British, morning composition owned by Alexander Lebedev with Chris Blackhurst as the contemporary editor in chief.The Independent was first launched in 1986 and holds the title as UKs youngest routine newspaper. To analyze different agenda-settings, lets look at two similar news items account in both of these newspapers and compare t heir similarities and differences. Lets take the picking of Egypts new pope as one news story. Both news outlets reported the story completely different. CNN told the story in a very short hold that focused primarily on the fact that Christians in Egypt are a minority.If one were to analyze this article on the terms of Salience and Priming, one would notice very enkindle facts. Firstly its very unambiguous that CNNs priority is not to talk about the new pope, since he is hardly mentioned throughout the entire article. quite the article focuses on the terms Christians. The fact that they are a minority is mentioned several times. They withal mention that according to a few forums made, the Christian population in Egypt is between 5 and 9%. The church battery attack that took clothe in January killing 21 slew was withal stated.However nothing is mentioned about the ceremony itself other than that a blindfolded son picked one of the three potential popes through picking his name from a crystal bowl. Egypts former pope is also mentioned. His date and cause of death are also cited. In terms or Framing, it is obvious that CNN has given this story a big importance as it was in the Top Stories section. However the words used dont genuinely talk about the event itself but rather inform us about Christians in Egypt. Despite the fact that this event wasnt in The Independents top news list, they gave the story a large importance.The article was a lot longer than in was in CNN and to a greater extent importantly it focused on the event itself. They talked about the young male child who had to pick a name, about the thousands of cameras that were there, and about how big of an event this was for all 8 million Christians in Egypt. They also quoted many heap that verbalise that how important finally having a new pope meant to them and how because of Egypts current difficult political status, its good to pick out a recruit that represents faith and hope.In te rms of salience, priming and framing no words were repeat and the articles priority was to display how significant this event was for many people all around the world. This is in force(p) one example of how differently news outlets can report similar stories. Lets look at Superstorm Sandy as other example. opposed the choosing of a new Pope in Egypt CNN gave this story a lot of caution. Several articles were written with several images displaying just how big of a disaster has happened.They mention the difficult time that these people are having to go through not to mention that redress now there is another(prenominal) major event happening in the U. S, the elections. Not only are these people dealing with the loss of their homes and lack of electricity but it also seems that another storm will hit New York and northern New Jersey by Wednesday. The weather has decreased suddenly and according to Meteorologists it will continue to drastically decrease. Many people read that it is a very difficult time for these American citizens that have to deal with so more at once.However it is also mentioned how construction work has immediately begun and how many have started working in the 9/11 ground zero crapper that has been destroyed by the flood. Although they mentioned the same facts, The Independent, took a different approach in reporting the story. Firstly they mentioned the state governor Andrew Cuomo and how he is trying to cursorily solve all of the problems that have suddenly arisen, much(prenominal) as the refrigerated weather and lack of electricity hence lack of heat. There is also a problem with the lack of fuel and the inability to run back-up generators.The obstacle of ho use and how many are living in homes that are uninhabitable, is also a massive problem. Furthermore the article goes on to say that with this new approaching storm, the anger towards the presidency has increased, saying that they are pathetic too slow. The articles main priority is to mention all of the problems the people are facing and how the government isnt very responsive. Words such as fear, anger, threat, struggling are used to display just how drastic of an event this is. Overall, the article is very informative and states clear information without using any repetition.I think by now its clearly obvious that each news source has a different agenda and a different way of reporting a story. The reason behind that varies. Before I mentioned the storm that took place in America, I mentioned a different soggy event. CNN would obviously have more interest in the storm since its a national event. Therefore I chose an event that both news outlets arent presently related to Egypt picking their new pope. What I notice however was extraordinary. CNN talked about it very generally.They didnt mention any exposit of the event itself and rather focused on the terrorism attacks that have happened with the aim of hurting Christians, the countries mino rity. They seemed to report the story in such a proscribe way instead of saying how beautiful and important this event was. The Independent on the other hand reported the story in a wonderful way. They said how important choosing a new pope was for the Christian population. They also said that how this event brought peace, joy, hope and love to many people around the world. Lets look at the storm as our second issue.Because CNN is directly nationally- involved in this event it reported it very differently. It spoke about the difficult times that many are facing, bearing in mind that presidential elections are soon. They also mentioned how construction work has begun to take place quickly. On the other hand The Independent mentioned the lack of response from the government and how many citizens are afraid and arent sure what to do next. Unlike the previous story where CNN was slightly negative while The Independent reported the story as a positive event, now its the opposite.However collect to both news outlets orientation its understandable. I mean how would CNN a national news outlet criticize their government for responding to the crisis too slow? It just wouldnt make sense. Thats why we should play close attention to a news sources orientation because they usually bring out their agenda based on it. Based on their orientation and funding there are things they can and cant say thats why each news outlet reports news differently then others. Through this, I believe that we should learn to be an active audience.We shouldnt just mend ourselves to one media source, because that one source can be reporting news based on its agenda, and not on what we, the audience, need to know to create an informed decision on what to think about the event fetching place. Furthermore we should not let a media outlet tell us what to thing we should take the information, and create our own opinion about it. Because at the end of the day were all human beings and we have th e right to think in whichever way we see to be right. Sources * http//www. independent. co. k/news/world/africa/egypts-ancient-coptic-christian-church-chooses-a-new-pope-in-elaborate-ceremony-8280938. html * http//us. cnn. com/2012/11/04/world/africa/egypt-coptic-pope/index. html? hpt=wo_c2 * http//en. wikipedia. org/wiki/CNN * http//en. wikipedia. org/wiki/The_Independent * http//us. cnn. com/2012/11/05/us/tropical-weather-sandy/index. html? hpt=us_c1 * http//www. independent. co. uk/news/world/americas/temperatures-approach-freezing-as-another-storm-looks-set-to-hit-new-york-in-the-wake-of-superstorm-sandy-8282360. html