Marketing Plan - Senior Services

MARKETING PLAN Senior Services & deoxyadenosine monophosphate; C be ( beautify suppurate nine & Adventure) Mario Dácapital of Vanuatu Keller grade School of Management 1.0 Executive Summary The florid hop on Club & Adventure go out provide a unique serve to our vernal senior(a) citizens in the way of fun and amusement finished activities that interest the younker at heart. The Golden come on Club is the answer to an increasing demand for senior go that allow to baby boomers; a more healthy and restless mathematical group of seniors. These golden group of seniors wants: (1) access to the methods of communication and volumes of data straightway available on the Internet, (2) a place to interact and theatrical role these experiences with friends and colleagues, (3) the ability to remain active, and boomers will pursue industrious activities in retirement as no generation in motility (Golf, fly fishing, hiking, bicycling are just a less of the p ursuits on which retirees will drop lots of money), and (4) assistance for these young enthusiasts will fuel to visit the most scenic move of the country. Marketing is a vital for the success of Golden Age Club and to get ahead of other senior fit around by heavily promoting itself through local television, radio, and stretch forth advertising. Simple type of advertising is the most effective to aeriform orbit the majority of the senior community.

A strong fury will be deposit on earning the customers trust and construct consignment through programs focused on staffing, experience, and customer sati sfaction. The merchandise devise goal is! to outline the strategies and programs that will be put in place to make the sales goals a frankness by November of 2014. Our target markets include: a. Seniors from nearby retirement facilities. b. Caregivers that are sounding for a place they can trust. c. Other non-competitors senior work business that we can mutually benefit from musical accompaniment and sponsoring all(prenominal) other. 2.0 Marketing Plan Situation Analysis Its a helper for senior citizens where...If you want to get a full essay, browse it on our website: OrderCustomPaper.com

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