Formal report Assignment Example | Topics and Well Written Essays - 2000 words - 1

Formal report - Assignment Example This paper will give an overview of what social networking is about, what it is used for and will endeavor to give examples of companies and their social networking strategies. A social networking plan and recommendations will also be given specifically for Stone Shine, a stone cleaner product that the company, Deb Richey Co. launched online. A social network service is defined as â€Å"the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivision† (Social, 2011). While the networking can be done physically such as in a workplace, or at school, social networking is most popular online. This is because the internet has transcended physical barriers and has made it possible for millions of people from all over the world to come together for a shared interest. Connecting is no longer impeded by the inability to physically come together. Social networking websites function like an online community of internet users (Social, 2011). Members communicate by email, forum posts, blogs, comments and instant messages. These are all features that can be made available by the varied social network sites. By becoming a member, these sites give every individual the chance to create his/her own profile. Having a personal profile lets members put personal information and define their personal interests, this is what sets social networking platforms apart from offline ones. There is ease of access to member information that makes it accessible to other members, making it easier for people to interact. The networking part also does not have to happen in real-time. This takes away the pressure of having to interact within a time frame, as with personal meetings, or whether to even react at all. Because there is this absence of pressure to connect plus the ease of access, social networking is a very enjoyable activity for lots of peo ple. Coupled with the fact that man is a social